Coselling is a sales program designed for a brand’s customers to work as sales boosters. They spread awareness about the business and its products, which increases sales. Coselling refers to sharing content and purchasing information for products publicly or privately where the business pays a commission to the Coseller for every sale. For instance, an individual buying or using a product or service and sharing a review about the same on a social network. If the individual has activated Coselling, each time their friends buy a product, the individual gets a financial reward for their effect on the brand’s sales.
A retailer or business starts a program that uses Shoptype to record engagement and purchase information through multi-click attribution from the shared content’s audience. The individual who shared the content and referred new customers is accredited for the engagement. This individual is a Coselling member and an existing customer of the brand whose content they are sharing.When a new customer initially or subsequently buys a product and has passed the refund or return period, the individual who shared the specific content and drove the sale engagement gets paid the royalty.
Businesses typically initiate a pilot program by choosing existing customers who buy and leave good product reviews as ambassadors. Then, the business sends them an invitation through their customers’ preferred communication method to become a coseller. When they join the program, the business informs them of the commissions they can get from sharing and coselling their products. If an individual receives a coseller invitation from a business, its customers, or a friend, but is unsure where they got the invitation from, they can contact us via the form below.
A business determines a global commission percentage on every sale or specific commission at the brand or SKU level. Program definition also defines the payout by the level of influence.They can define and attribute up to 7 levels, steps, or stages of influence. It is called multi-touch attribution and is directly associated with how Shoptype accredits influence, traffic, and the different steps that result in a sale or earn a new customer.
For every Cosell, 100% of the commission is paid even when only a single Coseller gets the full amount.
The Coseller wallet, dashboard, and account information display the Coseller commissions as soon as a sale takes place. Commission payments may be kept in escrow for some time stated in the program terms, depending on refund or return periods.
All commission payments are kept in escrow until the passing of the refund or return period defined by the seller or the meeting of any special terms for the program. It ensures that the sold products(s) meet the new customer’s satisfaction, and guides the sharing of content and Coseller’s success. It also removes the chance for the program to grab the attention of malicious users. If you do not like a product, transaction, or interaction with Shoptype programs, contact us.